Organic Opportunity Map™ — Opportunity Mapping | Décupler

Ships in
30 days
Surfaces
Google + AI
Expressed in
Pipeline (€)
Prioritized by
Business Impact
AI Prompts
AI-Search
Map
Ready to run

Organic Opportunity Map™ · 30-Day Assessment

Every month, your competitors attract customers
on Google and through AI.
What if it were you?

When a decision-maker asks ChatGPT, “Who is the best provider for…?”, your competitor’s name comes up—not yours. Within 30 days, we’ll provide you with a detailed map of the pipeline you’re losing, quantified and prioritized by business impact, along with a plan to start winning it back. Not just another SEO audit. A plan focused on leads, not traffic.

For B2B marketing teams that want to stop producing content blindly. 30 min. We’ll tell you straight up whether you need it—or not.

58,5%
Google searches for “
” end without a click
95%
B2B purchases go to a supplier
that is already on the buyer’s shortlist
AI

s now added this shortlist

Sources: 2024–2026 market research (zero-click, B2B purchasing behavior). Market data, not client results.

They trust us

Decathlon
Le Point
Société Générale
Cdiscount
Kazidomi
Outdoorsy

You're producing content.
But the pipeline isn't keeping up.

You may already have a marketing team. Maybe even an SEO agency. You publish articles. And yet: the pipeline is slowing down, customer acquisition costs are rising, and you’re still just as dependent on ads.

The problem isn't a lack of content. Nor is it a lack of tools.

The problem is prioritization. You produce a lot—but rarely the right content, at the right time, on the right platform. And your buyers have changed: they ask ChatGPT their questions, read Reddit, check LinkedIn, and go back to Google. On every platform, an empty spot means a competitor will take it—and become the default answer when the decision to buy is made.

The actual cost

How much does it actually cost?

Money spent for nothing

Content that doesn't generate any qualified leads.

Competitors Who Are Becoming *THE* Answer

On Google, and now in ChatGPT and Perplexity. Once installed, they're hard to get rid of.

An Increasingly Costly Reliance on Ads

Every euro spent on the pipeline costs you more than it used to.

Decisions Made on a Hunch

Not based on the data. So, poor decisions, month after month.

Cost is primarily a business issue. Not SEO.

How much of this pipeline are you missing out on each month? We'll help you figure it out, with no obligation.

Schedule My Assessment

The Solution

First, the map.
Next, the terrain.

The Organic Opportunity Map™ is a 30-day strategic assessment. We connect your marketing data—Search Console, Analytics, CRM, and competitive data—and the result is simple: a prioritized list of business opportunities you can pursue, along with a clear starting point.

Not an 80-page report that ends up in a drawer. A dynamic map, an action plan, and priorities ranked by potential pipeline —both on Google and in AI engines.

The Difference

This isn't an SEO audit. Here's why.

A Standard SEO Audit
The Organic Opportunity Map™

Traditional Audit: Prioritizes by Search Volume
Prioritize by business impact (pipeline)

Traditional Audit: Stops at Google
Covers all organic search: Google + AI-powered search engines (GEO)

Traditional Audit: List of Keywords
Add AI-Search Targeting Prompts™: the exact prompts your buyers type into ChatGPT / Perplexity

Traditional Audit: Talk About Traffic
Talk about leads: each opportunity linked to the pipeline, not the number of visits

Traditional Audit: Concludes with a report
Concludes with a prioritized implementation plan

The Heart of the Map

What no one else is doing:
linking each term to the pipeline

Most audits list keywords by search volume. We link each term and each AI prompt to a clear business decision—and to an estimate of leads.

1 · Term / prompt
Keyword + AI prompt
2 · Value
Estimated Potential Pipeline
3 · Effort
Difficulty vs. Position
4 · Decision
Business Priority
Business IntentInformational / transactional / navigational.
Estimated ROIVolume × industry conversion rate × average order value.
Effort / ImpactDifficulty vs. current position vs. competitive gap.
Quick WinsAlready ranked 4–15: just need a little push.
AI Search VisibilityMentioned or not on Perplexity / ChatGPT.
Business PriorityThe bottom line: where to generate pipeline first.

Term / prompt Intent Pos. AI City? Estimated ROI per year MQL per month Effort Priority
[Brand] vs. [Competitor] Transaction 7 Not cited ≈ 48,000 euros ~8 Low Quick Win P1
best [software] [industry] Transaction 14 Not cited ≈ 72,000 euros ~12 Medium Quick Win P1
how to [solve a problem] Info. Quoted ≈ 31,000 euros ~4 High P2
[category] definition Info. 3 Quoted ≈ 6,000 euros ~1 Low P3

Illustrative figures. ROI and MQLs are estimates (volume × CTR × industry conversion rate), not a guarantee of results.

The Method

30 days.
Four steps. One plan.

A process with a fixed timeline. You know exactly when you'll receive what—and you walk away with an asset that's yours to keep.

Organic Opportunity Map — Overview

Clusters Prioritized by Potential Pipeline
1
Comparison & Alternatives
≈ 48,000€
Quick win
2
Best [software] in the industry
≈ 72k€
Quick win
3
Solutions by Use Case
≈ 31k€
P2
AI-Search Targeting Prompts™
best [software] for [industry]
[Brand] vs. [Competitor]: Which One Should You Choose?

Opportunities
prioritized

1
Week 1

Framing & Data

We connect your data (Analytics, Search Console, CRM, Ads) and define your business goals and the competitors you want to analyze.

2
Weeks 1–2

Mapping

We identify opportunities, clusters, and keywords that drive the pipeline—on Google and through AI.

3
Weeks 2–3

Prioritization & Plan

We organize by business impact: priority pages, link map, editorial briefs.

4
Week 4

Report & Roadmap

We provide you with the dynamic roadmap and the implementation plan. You know what to do and in what order.

What You Keep

At the end of the 30 days, you'll have all of this in your hands

A Comprehensive Map of Opportunities

Estimated ROI and prioritization by pipeline

Keywords That Drive the Pipeline

Priority Pages

The Internal Linking Plan

Editorial Briefs

The Implementation Roadmap

A dynamic map that evolves over time

Bonus: Your AI-Search Targeting Prompts™

A map of AI prompts to capture, by buyer intent. The geographic counterpart to keywords.

Would you like this map of opportunities for your brand?

Schedule My Assessment

Target — Buyer Intent Quick to grasp (AI-Search) Priority Area
Solution Evaluation best [software] for [industry] AI Overviews · Perplexity
Competitive Comparison [Brand] vs. [Competitor]: Which One Should You Choose? ChatGPT · Reddit
Problem Solving How to [solve a problem] effectively Google · GEO
Pre-purchase verification Reviews & Feedback [Brand] Reddit · G2 · LinkedIn
Our Role

We're not just another SEO agency.

We handle your organic visibility from start to finish: driving traffic, converting it, optimizingthe user experience, and tracking every lead all the way to revenue. Not just rankings for show—but a measurable sales pipeline.

Surfaces

An empty spot on every surface—
—a competitor takes it

Your customers aren't just on Google anymore. We cover the places where purchasing decisions are made—and we add layers based on your priorities.

Heart

Google

Classic Search + AI Overviews. Transactional keywords with high purchase intent, presented in various formats.

Heart

AI Engines (GEO)

ChatGPT, Perplexity, Gemini. We identify and track the prompts, the sources cited, and your presence in the responses.

Add-on

Reddit · LinkedIn · X

The areas AI mentions most often. An additional layer, activated based on your budget and goals.

Real-life example — anonymized

What does a complete map look like?

A real, anonymized client case study: a speaker agency. Here’s what we included on the map—tab by tab.

Mapping — a client (real, anonymized data)
The FindingsMappingKeywordsSemanticsPrompts & Fan-OutAI VisibilityTechnicalBacklinksEntityAction Plan12-Month Roadmap
100% → 0%

The AI cites 100% of its experts’ names—but 0% when the buyer starts with their own problem. The purchase funnel is reversed.

95 %

His website is cited as a source by the AI in 95% of the responses. The asset is there—it just isn't monetized.

156

Actual subqueries captured through the fan-out of AI engines. So many pages to cover—observed, not assumed.

8 / 22

An invisible competitor on Google outperforms it in AI across 8 of its 22 experts. No one was keeping an eye on it.

0,24 %

550,000 impressions, a CTR of 0.24%. Well-ranked, almost zero clicks —the most expensive scenario.

KD 18

A quick win with numbers: difficulty 18/100, CPC €24, rank 11, zero clicks. The first page to write.

Real-world client case study, anonymized (name, competitors, and exact figures hidden). Sources: Search Console + live SERP + measured AI responses.

Infrastructure

The card is just the beginning.
We set up the machine that runs it.

All SEO tools explain how to create content. We focus on generating leads—and we build the infrastructure that generates, converts, and tracks them. We move forward in stages, based on your budget.

Decupler's Infrastructure
Search ConsoleAhrefsWordPressDataForSEOAnalytics / CRM

CLAUDE CODE

MCP · SKILLS · AGENTS

Search

Briefs

Editorial Department

Mesh

Publication

Orchestration · Validation · Correction · Supervision
Mapping Opportunities
Keyword Position Opportunity Priority
1
2
3
Level 1

Visibility & Traffic

  • Content related to priority transactional keywords
  • Presence on Google+ and AI-powered search engines (GEO)
  • Structured Schemas, Entity, Internal Linkage
Level 2

Conversion & UX

  • Pages designed to convert, not just to rank
  • Optimized UX and buyer journey
  • CTAs and forms in the right place
Level 3

Tracking & Attribution

  • Each lead is linked to its original page and prompt
  • UTMs, hidden fields, Calendly integration
  • Assignment Directly to Your CRM
Add-onsRedditLinkedInX / Twitter— additional layers of visibility, activated on demand.

A Custom-Built Infrastructure

MCP, skills, and custom Claude Code agents for your brand—the approach detailed in SEO+GEO War Machine.

Nothing left to chance

Key prompts, structured outlines, fan-out, pivot keywords: everything is carefully planned and mapped out—nothing is improvised.

Our expertise in machinery

AI speeds up execution; our SEO/GEO expertise makes the decisions. You maintain speed without losing control.

We don't sell content. We set up a lead-generation machine.

The Anti-Agency Approach

No black box.
You can see every euro.

If every €1 invested in organic marketing generates €3 in measurable revenue, market saturation will no longer affect you.
Most agencies show you rankings. We link organic traffic to your sales pipeline—in a verifiable way.
1 · Strict UTMs
On every link and CTA on the optimized pages
2 · Hidden Fields
Source and entry page captured in the forms
3 · Calendly
The UTM session passed to the appointment scheduling process
4 · CRM
From the First Anonymous Click to Closed-Won

We also measure your GEO visibility: LLM prompts, citations in ChatGPT and Perplexity, and AI Overviews as they are rolled out.

Evidence

Brands that no longer leave things to chance

From scale-ups to large enterprises, B2B marketing teams use the Map to stop working blindly and focus every euro on areas where the pipeline needs to be revived. Quantified client case studies are presented during the assessment —with real numbers, not promises.

Decathlon
Le Point
Société Générale
Cdiscount
Kazidomi

Ready to see exactly what your competitors are taking from you?

Schedule My Assessment

What We Guarantee

You'll walk away with a figure, a card, and a plan—even if you never work with us again. It's an offer where you can't lose.

We guarantee the quality and actionable nature of our roadmap: a comprehensive, prioritized plan that you can implement as early as the next day. We’ll never promise you the #1 ranking or instant results—be wary of those who do. Organic visibility is built over time. What we do guarantee is that you’ll know exactly where to invest.

Frequently Asked Questions

What the teams are asking us

How is this different from an SEO audit?+
An audit tells you what's wrong. The Map tells you what to do, in what order, and why—prioritized by business impact (pipeline, traffic), and across AI search engines in addition to Google.
How do you connect that to our actual leads?+
In the Map, we estimate the pipeline (volume × CTR × conversion rate for your industry)—this is a projection, clearly labeled as such. The link to your actual leads (attribution in your CRM) is established later, once the infrastructure is up and running. We measure what’s measurable, estimate the rest, and never claim otherwise.
We already have an SEO agency. Why choose you?+
Keep it. The Map isn't a monthly SEO service—it's the plan that tells your agency (or your teams) where to focus their efforts. Many clients use it to manage their current agency.
SEO takes months. What's the point of a 30-day map?+
That's exactly the point: results take time, so every month spent on the wrong priorities is costly. The Map helps you save those months.
It was made using AI. Is the quality up to par?+
We use automated tools to speed up the analysis. But nothing is released without human validation. AI speeds things up; expertise makes the final call.
What if we're not convinced by the diagnosis?+
That's what the 30-minute consultation is for. If it's not right for you, we'll let you know. There's no pressure to follow through.

Your competitors are mentioned by the AI.
You, however, are not mentioned.

Take 30 minutes: I’ll show you the 10 prompts where you don’t appear, and the 3 quick wins to get you in there.

Book my 30-minute session

Free · No obligation

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